Consumers embracing AI search, engaging with AI prompts
Consumers embracing AI search, engaging with AI prompts
As long as it is personalized to their needs
Photo: Adobe Stock
Nearly half, 45%, of Americans are using AI-powered search and more than two-thirds, 69%, have interacted with AI-generated prompts and results when searching for products online.
Those are top findings from an adMarketplace survey that polled 1,000 U.S. adults on how Americans are engaging with AI-driven search in the shopping journey, according to a press release on the findings.
With AI-powered search is gaining notable traction, roughly 17% already rely more on these tools than traditional search methods.
When it comes to AI-powered search features, personalization stands out as the most wanted. More than a quarter, 27%, said personalized results based on their inputs are the most important and valuable of all AI-driven features.
Across the board, around 20% of Americans expressed no current interest in using AI in their search and shopping experiences.
So what can AI personalization tell us about in house customers
Any way you can personalize your customer's experience would endear them to your business. It may be a casual conversation which involved great eye contact and good listening skills. It may be following up on something the customer was looking for when a new shipment comes in. For some it's a sincere hello which included eye contact and a smile.
What are you doing to connect with your customers? Give us a call, we'd love to share our ideas about connecting with your customers.
Let’s Make Your Business Better — Click To Learn How
Menu Of The Mystery Shopper Services We Offer
